Treat'em green, keep'em keen. The environmental aspects of packaging do not loom large as an issue for most brand managers in the drinks sector. But how, it at all, can they support a product?

• Autores: P. Gander
• Localización: Drinks international, ISSN 0012-625X, Nº 12, 2008, págs. 6-8
• Idioma: inglés
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