Social values in beverage commercials broadcasted in Spain in 2006
Article Sidebar
38)
Main Article Content
Authors
Abstract
74
Keywords
References
ALBERS-MILLER, Nancy y GELB, Betsy D., “Business Advertising Appeals as a Mirror of Cultural dimensions: A Study of Eleven Countries”, Journal of Advertising, 25, invierno 1997, pp. 57-70.
BARDIN, Laurence, Análisis de contenido, Akal, Madrid, 1986.
BAUDRILLARD, Jean, Crítica de la economía política del signo, Siglo XXI, México, 1982.
BERELSON, Bernard, Content Analysis in communication research, Free Press, New York, 1952.
BORDIEU, Pierre, Distinction. A Social Critique of the Judgment of taste, Routledge, London, 1984.
BRAITHWAITE, Valerie.A. y LAW, H.G., “Structure of Human Values: Testing the Adequacy of the Rokeach Value Survey”, Journal of Personality and Social Psychology, vol. 49, nº 1, 1985, pp. 250-263.
CAMARERO, Mercedes, Interacción social y desarrollo moral. El género y las formas de adhesión a los valores, Universidad de Málaga, Málaga, 2002.
CAMPO LADERO, María Jesús, Relaciones interpersonales: Valores y actitudes de los españoles en el nuevo milenio. Opiniones y actitudes, Centro de Investigaciones Sociológicas, Madrid, 2003.
CHAN, Kara, “Information Content of Television Advertising in China”, International Journal of Advertising, 14 (4), 1995, pp. 365-373.
CHENG, Hong y SCHWEITZER, John C., “Cultural Values Reflected in Chinese and U.S.
Television Commercials”, Journal of Advertising Research, 36, mayo-junio 1996, pp. 27-45.
CHENG, Hong “Towards an Understanding of Cultural Values Manifest in Advertising: A Content Analysis of Chinese Television Commercials in 1990 and 1995”, Journalism & Mass Communication Quaterly, vol. 74, invierno 1997, pp. 773-796.
DRIVER, John C. y FOXALL, Gordon, Advertising Policy and Practice, Holt, Rinehart & Winston, London, 1984.
GARRIDO LORA, Manuel, Violencia, televisión y publicidad. Análisis narrativo de los espots publicitarios de contenido violento, Alfar, Sevilla 2004.
GAITÁN MOYA, Juan Antonio y PIÑUEL RAIGADA, José Luis, Técnicas de investigación en comunicación social, Síntesis, Madrid, 1998.
GANAHL, Dennis J., PRINSEN, Thomas J. y BAKE, Sara, “A content analysis of prime time commercials: a contextual framework of gender representation”, Sex Roles, vol. 49, nº 9/10, 2003, pp. 545-551.
HAN, Sang-pil y SHAVITT, Sharon, “Persuasion and Culture: Advertising Appeals in Individualistic and Collectivistic Societies”, Journal of Experimental Social Psychology, 30 (4), 1994, pp. 326-350.
HOLBROOK, Morris B. y HIRSCHMAN, Elizabeth, “The experiential aspects of Consumption: Consumers fantasies, feelings and fun”, Journal of Consumer Research, vol. IX, nº 2, septiembre 1982, pp. 132-140.
INGLEHART, Ronald, The Silent Revolution. Changing Values and Political Styles Among Western Publics, Princeton University Press, Princeton, 1977.
JI, Mindy F. y McNEAL, James U., “How Chinese Children’s Commercials Differ from Those of the United States”, Journal of Advertising, vol. 30, otoño 2001, pp. 79-92.
JOAS, Hans, “Interaccionismo simbólico”, en GIDDENS Anthony y otros, La teoría social hoy, Alianza, Madrid, 1990.
KOEMAN, Joyce, “Cultural values in commercials: Reaching and representing the multicultural market?”, Communications, 32, 2007, pp. 223-253.
KRIPPENDORFF, Klaus, Metodología de análisis de contenido. Teoría y práctica, Paidós, Barcelona, 1990.
LEÓN, José Luis, Los efectos de la publicidad, Ariel, Barcelona, 1996.
LEÓN, José Luis, Mitoanálisis de la publicidad, Ariel, Barcelona, 2001.
LIN, Carolyn A., “Cultural Differences in Message Strategies: A Comparison between American and Japanese TV Commercials”, Journal of Advertising Research, 33, julio-agosto 1993, pp. 40-48.
LIN, Carolyn A., “Cultural Values Reflected in Chinese and American Television Advertising”, Journal of Advertising, 30 (4), 2001, pp. 83-99.
LÓPEZ QUINTÁS, Alfonso, Estética de la creatividad, Promociones Publicaciones Universitarias, Barcelona, 1987.
MATEO, Miguel A., PENALVA, Clemente y LA PARRA, Daniel, “Prensa y ciclos económicos. Encuestas, estadísticas y análisis de contenido”, REIS, nº 4, 2004, pp. 219-240.
MOON, Young Sook y CHAN, Kara, “Advertising appeals and cultural values in television commercials: A comparison of Hong Kong and Korea”, International Marketing Review, vol. 22, nº 1, 2005, pp. 48-67.
MUELLER, Barbara, “Reflections of Culture: An Analysis of Japanese and American Advertising Appeals”, Journal of Advertising Research, 32, enero-febrero 1987, pp. 51-59.
NAVARRO, Pablo y DÍEZ, Capitolina, “Análisis de contenido”, en DELGADO, Juan Manuel y GUTIÉRREZ, Juan (eds.), Métodos y técnicas cualitativas de investigación en ciencias sociales, Síntesis, Madrid, 1994.
NEVETT, Terence, “Differences Between American and British Television Advertising: Explanation and Implications”, Journal of Advertising, 21 (4), 1992, pp. 61-71.
POLLAY, Richard W., “Measuring the Cultural Values Manifest in Advertising”, en LEIGH, James H. y MARTIN Jr., Claude R., Current Issues and Research in Advertising, 1, University of Michigan Graduate School of Business Division of Research, Ann Arbor, MI, 1983, pp. 72-92.
POLLAY, Richard W., “The Distorted Mirror: Reflections on the Unintended Consequences of Advertising”, Journal of Marketing, 41 (1), 1986, pp. 18-36.
POLLAY, Richard W. y GALLAGHER, Katherine, “Advertising and Cultural Values: reflections in the Distorted Mirror”, International Journal of Advertising, 9 (4), 1990, pp. 612- 622.
ROCHER, Guy, Introducción a la sociología general, Herder, Barcelona, 1973.
ROKEACH, Milton, The nature of human values, New Press, New York, 1973.
ROS, María y SCHWARTZ, Shalom H., “Jerarquía de valores en países de la Europa occidental: una comparación transcultural”, Reis, nº 69, 1995, pp. 69-88.
ROYO, Marcelo y ALDAS, Joaquín, “Adaptation of marketing activities to cultural and social context: gender roles portrayals and sexism in Spanish commercials”, Sex Roles, vol. 58, 2008, pp. 379-390.
SABORIT, José, La imagen publicitaria en televisión, Cátedra, Madrid, 1988.
TAYLOR, Charles R. y MIRACLE, Gordon, “Foreign Elements in Korean and U.S. Television Advertising”, en CAVUSGIL, S. Tamer y TAYLOR, Charles R. (eds.), Advances in International Marketing 7, Jai Press Inc, Greenwich, CT, 1996, pp. 175-195.
VALLS, Federico y MARTÍNEZ, José Manuel, “Gender stereotypes in Spanish television commercials”, Sex Roles, vol. 56, 2007, pp. 691-699.
WILLIAMS, Robin M., “Change and Stability in Values and Value Systems: A Sociological Perspective”, en ROKEACH, Milton, Understanding Human Values. Individual and Societal, The Free Press, New York, 1979.
WOLF, Mauro, Los efectos sociales de los media, Paidós, Barcelona, 1994.
WOODS, John, “Reaching the inner adolescent of all ages”, Admap, vol. XXXIV, nº 396, junio 1999, pp. 13-15.
ZANDPOUR, Fred, CHANG, Cypress y CATALANO, Joelle, “Stories, Symbols and Straight Talk: A Comparative Analysis of French, Taiwanese, and U.S. TV Commercials”, Journal of Advertising Research, 21, enero-febrero 1992, pp. 25-38.
Metrics
|
|
Details
Article Details
RIGHTS TRANSFER
By submitting the article for evaluation and subsequent publication in Communication & Society, the AUTHOR exclusively assigns the rights of public communication, reproduction, distribution and sale for commercial exploitation to the University of Navarra through its Publications Service, for the maximum legal term in force -the entire life of the author and seventy years after his death or declaration of death-, in any country, and in any of the current and future edition modalities, both in print and electronic versions.
In the event that the article is not accepted for publication , this transfer of rights lapses with the communication of the refusal to the AUTHOR.
The AUTHOR affirms that the article is unpublished, that it has not been sent simultaneously to another publication medium and that the rights have not been transferred exclusively previously. He is responsible to the University of Navarra through its Publications Service for the authorship and originality of his work, as well as for all pecuniary charges that may arise for the University of Navarra through its Publications Service, in favor of third parties due to actions, claims or conflicts arising from the breach of obligations by the AUTHOR.
