Resumen de Global corporate public relations and sport's culture: a civil religion approach to nation-building

Jordi Xifra Triadú, Enric Ordeix i Rigo

• The aim of this chapter is to present a civil religion perspective on the cultural nation-building through a study of soccer�s dynamics in Catalonia, and specifically of Barcelona Football Club (BFC) national reality and its public relations efforts. We believe that BFC can be seen as a form of national culture that uses a communication model which sets forth, upholds and reinforces relations with supporters.