Global corporate public relations and sport's culture: a civil religion approach to nation-building

• Autores: Jordi Xifra Triadú, Enric Ordeix i Rigo
• Localización: Estableciendo puentes en una economía global / coord. por Julio Pindado García, Gregory Payne, Vol. 2, 2008 (Comunicaciones), ISBN 978-84-7356-556-1, pág. 52
• Idioma: inglés
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• Resumen

  • The aim of this chapter is to present a civil religion perspective on the cultural nation-building through a study of soccer�s dynamics in Catalonia, and specifically of Barcelona Football Club (BFC) national reality and its public relations efforts. We believe that BFC can be seen as a form of national culture that uses a communication model which sets forth, upholds and reinforces relations with supporters.