Resumen de The evolving role of "good governance" in university marketing since sarbanes-oxley
All universities are in business because they must attract students in order to survive. While there are those who prefer publicly to minimise the business aspects of education, others are untroubled by the association. A sudden arrival on the agendas of all was the business-focused Sarbanes-Oxley (SOX) Act in the United States in 2002. The educational purist and the worldly pragmatist alike had to look at this cuckoo-in-the-nest and work out what to do with a US Act that was never intended for not-for-profit enterprises worldwide. Could �good governance� as defined by this business-related Act be a marketing issue for universities?
