Posicionamiento web: conceptos y herramientas

• Autores: Mari Carmen Marcos, Lluís Codina Bonilla
• Localización: El profesional de la información, ISSN-e 1699-2407, ISSN 1386-6710, Vol. 14, Nº 2, 2005, págs. 84-99
• Idioma: español
• Enlaces
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• Dialnet Métricas: 23 Citas
• Resumen

  • The article presents terminology and related web positioning concepts, features to be considered in planning a positioning campaign, its life cycle, and a selection of free tools that help to analyse a site's position and provide keys for improving it. Elements making up a working methodology for a positioning campaign's life cycle are proposed and analysed. Beginning with a general schema for analysis, design, and implantation, the authors describe components and phases of the campaign. Finally, ethical aspects of web positioning are discussed.