Analysis of successful management campaigns brand: Cross industry case studies and effective communication strategies

• Santiago Mayorga Escalada ^[1] ; Areej Ahmed ^[2]
  1. [1] Universidad Internacional de La Rioja

     Universidad Internacional de La Rioja

     Logroño, España

     
  2. [2] Institute of Islamic Banking and Takaful Insurance
• Localización: Strategies for brand communications and management: Bridging Academia and Practice / Sungho Lee (ed. lit.), Anees Ahmad (ed. lit.), Contrecia T. Tharpe (ed. lit.), Santiago Mayorga Escalada (ed. lit.), 2024, ISBN 9798304064828, págs. 236-256
• Idioma: inglés
• Enlaces
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