Subjectivity in booktubers’ verbal communication: International study of young adult book reviews
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[1] Universidad Complutense de Madrid
Universidad Complutense de Madrid
Madrid, España
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- Localización: Realidades conectadas: medios, cultura y sociedad en la era digital / coord. por Javier Sierra Sánchez, Francisco Cabezuelo-Lorenzo, Isabel Rodrigo Martín, Ángel Bartolomé Muñoz de Luna, 2025, ISBN 978-84-486-4822-0, págs. 95-113
- Idioma: inglés
- Texto completo no disponible (Saber más ...)
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Resumen
This article examines subjectivity in the verbal communication of female booktubersin Young Adult book reviews through a case study of booktubers from Spain, theUnited Kingdom, and the United States of America. It explores the connectionbetween Booktube and participatory culture alongside Booktube communityitself. Methodologically, it uses in-depth elite interviews and multimodal discourseanalysis supported by social semiotics. Results indicate subjectivity in interviewsregarding community discovery, preferred aspects, book review selection andstructure. Discourse analysis reveals subjectivity through the first person, emotionalexpression, sharing reading experiences, character connections, and debating. Thisresearch demonstrates book reviewing is deeply personal.
