Resumen de The role of GAI in creating branded content
Generative Artificial Intelligence has become indispensable for meeting socialmedia’s escalating demand for fresh content, benefiting both brands and individualusers. However, its growing adoption raises significant ethical concerns, requiringrobust oversight to ensure responsible development. This paper examines keyEuropean and international regulatory frameworks to explore the ethical implicationsof content creation, alongside an analysis of Meta and TikTok’s policies regardingAI-generated content. Nevertheless, the findings underscore the necessity forheightened ethical awareness among all stakeholders, thereby promoting a moreaccountable, sustainable environment for the continued responsible evolution ofGenerative AI.
