págs. 54-55
Industry insider interview: : Ray Katz
págs. 56-58
New (sound)waves in sport marketing: : do semantic differences in analogous music impact shopping behaviors of sport consumers?
págs. 59-72
Perceived corporate social responsibility and donor behavior in college athletics: : the mediating effects of trust and commitment
págs. 73-83
págs. 86-99
Revisiting the team identification-value- purchase relationship in the team- licensed merchandise consumption context: : a multidimensional consumer value approach
págs. 100-114
págs. 115-117
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