Journal of marketing: A quarterly publication of the american marketing association

• 

  Año 2003, Vol. 67, Número 1

  • From the Editor

    págs. 1-3

    

  • Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

    Subramanian Balachander

    págs. 4-13

    

  • Psychological Implications of Customer Participation in Co-Production

    Neeli Bendapudi

    págs. 14-28

    

  • The Integrated Networks Model: Explaining Resource Allocations in Network Markets

    Judy K. Frels

    págs. 29-45

    

  • Firms Reap What They Sow: The Effects of Shared Values and Perceived Organizational Justice on Customers' Evaluations of Complaint Handling

    James G. Maxham III

    págs. 46-62

    

  • Trading Off Between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis

    Natalie Mizik

    págs. 63-76

    

  • The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

    Werner J. Reinartz

    págs. 77-99

    

  • A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance

    Douglas W. Vorhies

    págs. 100-115

    

  • How to Be Less Persuaded or More Persuasive: Review of Age of Propaganda: The Everyday Use and Abuse of Persuasion

    J. Scott Armstrong

    págs. 129-130