Revista internacional de marketing público y no lucrativo = International review on public and non profit marketing

• 

  Año 2007, Vol. 4, Número 1-2

  • [Artículos]

    • Social marketing campaigns aimed at preventing and controlling obesity: a review and recommendations

      Magdalena Cismaru, Anne M. Lavack

      • Resumen

      págs. 9-30

      

    • Managerial user orientation and the effectiveness of public health services

      Carmen Berné Manero, Esperanza García Uceda, Jorge Alejandro Riveros Sudy

      • Resumen

      págs. 31-45

      

    • Expectations as the basis for predictive segmentation of university service quality

      María Fuentes Blasco, Irene Gil Saura, Gloria Berenguer Contrí, Beatriz Moliner Velázquez

      • Resumen

      págs. 47-64

      

    • The customer concept in Universtiy Services: a classification

      Mercedes Marzo Navarro, Marta Pedraja Iglesias, Pilar Rivera Torres

      • Resumen

      págs. 65-80

      

    • Determining components of market orientation in aquacultural higher education institutes

      Hadi Veisi, Ahmad Rezvanfar, Ali Asadi

      • Resumen

      págs. 81-89

      

    • Futurist rhetoric in US historic preservation: a review of current practice

      Dirk H. R. Spennemann

      • Resumen

      págs. 91-99

      

    • Relationship marketing and services marketing: two convergent perspectives for value creation in the cultural sector. Empirical evidence on performing arts consumers in Spain

      María José Quero

      • Resumen

      págs. 101-115

      

    • Analysis of the differences between the associates of an environmental non-governmental organizations and the "other" consumers

      Arminda Maria do Paço, Mário Rapaso

      • Resumen

      págs. 117-124

      

    • Estimation of the role of diversification on farm effectiveness by means of modelling. An application to Bulgarian district of Stara Zagora

      Desislava Ivanova, Pareskeva Dimitrova, José Luis Vázquez Burguete, Ivan Georgiev

      • Resumen

      págs. 125-132

      

    • A Review on the situation of immigration in Spain in the European context

      María Jesús González González, María Luisa de Lázaro y Torres

      • Resumen

      págs. 133-147

      

    • Historic evolution of cause-related marketing programmes. Does a "perfect" CRM programme exist?

      Carolina Sorribas Morales

      • Resumen

      págs. 149-158

      

    • Business sustainability from an economic-financial and marketing vantage point

      Constantino García Ramos

      • Resumen

      págs. 159-174

      

  • Reseñas de libros

    • The routledge companion to nonprofit marketing

      José Luis Vázquez Burguete (res.), Pablo Gutiérrez Rodríguez (res.)

      Es reseña de:

      • The routledge companion to nonprofit marketing

        Adrian Sargeant (coord.), Walter Wymer (coord.)

        Oxon (Gran Bretaña): Routledge. ISBN 978-0-415-41727-3

      págs. 179-180

      

    • Learning with trade unions: a contemporary agenda in employment relations

      María Purificación García Miguélez (res.)

      Es reseña de:

      • Learning with trade unions: a contemporary agenda in employment relations

        Steve Shelley (coord.), Moira Calveley (coord.)

        Aldershot (Gran Bretaña): Ashgate. ISBN 978-0-7546-4974-8

      págs. 181-182