| Results-oriented influencer marketing manual for the tourism industry C de-Laguno-Alarcón, P Sierra-Herrezuelo, MM Rojas-de-Gracia Business transformations in the era of digitalization, 249-275, 2019 | 4 | 2019 |
| Usability Audit Model for Tourism Destination Websites S Alba-Muñoz, MM Rojas-de-Gracia, P Sierra-Herrezuelo Innovations in Digital Branding and Content Marketing, 160-188, 2021 | 1 | 2021 |
| A Usability Audit Model for Destination Websites Management in the Digital Economy S Alba-Muñoz, MM Rojas-de-Gracia, P Sierra-Herrezuelo Disruptive Technology and Digital Transformation for Business and Government …, 2021 | | 2021 |
| Methodological approach to evaluate the commercial attractiveness of outbound markets in tourism. The case of European countries P Sierra-Herrezuelo Servicio de Publicaciones y Divulgación Científica, 2015 | | 2015 |
| Gestión de conocimiento y análisis de la demanda de los destinos turísticos RF García, PS Herrezuelo Manual de gestión de destinos turísticos, 97-131, 2014 | | 2014 |
María-Mercedes Rojas-de-GraciaUniversidad de MálagaVerified email at uma.es
