Profile of digital slow journalism audiences in Argentina, Colombia, and Mexico

Autores/as

DOI:

https://doi.org/10.3145/epi.2022.may.07

Palabras clave:

Audience studies, Digital audience, Journalism, Slow journalism, Digital journalism, Digital media, Printed media, Digital press, Slow reader, Anfibia, Arcadia, Gatopardo, La silla vací­a, Letras libres, Latin America

Resumen

The aim of this work is to study slow journalism audiences, with a particular interest in Latin America, specifically Argentina, Colombia, and Mexico. Five case studies were carried out, covering Anfibia (Argentina), Arcadia (Colombia), Gatopardo (Mexico), La silla vací­a (Colombia), and Letras libres (Mexico), along with a Delphi study (double round with 27 participants) and a structured questionnaire (of 1,500 people between the ages of 18 and 65 years). The results indicate that 75% of the surveyed population obtain their information from all kinds of digital media, among whom 84% use social media for this purpose. Slow journalism is still mainly unknown to a large fraction (17%) of the population, although once given its definition and some named examples, 40% of those surveyed claimed to have read the slow press at some time. Quality is the main reason for its consumption (62%), followed by searching for specific subjects (46%), especially for young people (65%) and in Colombia (52%). Experts in slow journalism agree that the key to consolidating an audience involves listening to and interacting with its members, together with their active participation in the media.

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Citas

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Publicado

2022-05-19

Cómo citar

Peñafiel-Saiz, C., Manias-Muñoz, M., & Manias-Muñoz, I. (2022). Profile of digital slow journalism audiences in Argentina, Colombia, and Mexico. Profesional De La información, 31(3). https://doi.org/10.3145/epi.2022.may.07

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Sección

Artí­culos de investigación / Research articles