Alfonso Nieto Tamargo e-mail(Login required)

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Alfonso Nieto Tamargo e-mail(Login required)

Abstract

127
Citizens are increasing their time and attention for media products and markets where supply and demand of news and entertainment products and services is met. User involvement in media content production (User generated content –UGC–) is potentially a step ahead in the long way towards participation and does not necessarily include a loss in communication power. Where is the concentration of such a power headed? The author underlines the power of content distributors that operate in a multinational scale. Digital and mobile advertising are poised to change significantly media and entertainment markets.

Keywords

Media Markets, Citizens, User generated content, UGC, Content distribution, Digital Advertising, Mobile Advertising

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