Presidentorial
pág. 163
A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising
pág. 164
The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
págs. 165-169
What Advertising Testing Might Have Been, If We Had Only Known
págs. 170-180
On Measuring the Power of Communications
págs. 181-187
The Definition and Measurement of Creativity: What Do We Know?
Jaafar El-Murad, Douglas C. West
págs. 188-201
Capturing the Flow of Emotion in Television Commercials: A New Approach
págs. 202-209
The Morphological Approach for Unconscious Consumer Motivation Research
págs. 210-215
How Customers Think: Essential Insights into the Mind of the Market (Book)
págs. 216-218
Management Slant
págs. 222-224
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